I'M
Ashen dinujaya
perera.
Finance Analyst | Specializing in Streamlining Finance Operations through Modern Methods, Automation & Digitalization | Digital Enthusiast | Expert in AP, General Ledger | Oracle, SAP | Accounts Reconciliations
I am a driven and ambitious digital creator and financial analyst, specializing in streamlining finance operations through modern methods, automation, and digitalization. With over five years of experience in the digital space and a strong background in finance, I bring a well-rounded approach to every project I take on. My expertise spans website design, social media management, and content creation, helping businesses of all sizes enhance their online visibility and connect with their target audience.
In addition to my creative skills, I possess a deep understanding of financial analysis, specializing in Accounts Payable (AP), General Ledger management, and accounts reconciliations. Leveraging systems like Oracle and SAP, I help businesses optimize their financial performance and drive growth. From conducting market research and building financial models to creating data-driven reports, I am committed to providing valuable insights and recommendations that help businesses achieve their goals.
Passionate about both the digital and financial worlds, I am a results-driven professional dedicated to delivering exceptional outcomes. Whether it’s optimizing financial operations or boosting online presence, I strive to deliver the best possible solutions for my clients.
01 PROFESSIONAL
MY SKILLS
Microsoft Office
95%
Graphic Designing: Adobe Photoshop, Video Designing & Editing
85%
Canva
Project Management
Quick Books & Mayob
Advanced E-Mail Handling
Digital & Social Media Marketing Management
Web Design & Development - WordPress
AI Tools
Oracle system proficiency
English - Professional working proficiency
95%
70%
85%
95%
85%
80%
85%
80%
85%
Sinhala - Native
Public Speaking
95%
90%
02 Experience
2024 MAR - Present
2023 JUL - 2024 FEB
Executive Finance - Financial Accounting
As a Finance Executive at Hemas Consumer Brands, I specialize in streamlining financial operations, ensuring compliance, and driving process improvements. I am responsible for managing key control accounts, including WHT, PAYE, GR/IR, Salary Control, and Advances, ensuring accuracy and resolving discrepancies to optimize cash flow. My role involves overseeing telegraphic transfer payments, intercompany transactions, and bank reconciliations, while maintaining a focus on operational efficiency. By implementing automation and refining workflows, I help to minimize risks and maximize financial performance. Additionally, I play a critical role in verifying supplier and employee advances and managing petty cash, all while ensuring seamless financial operations across the organization. My work is driven by a commitment to excellence and continuous improvement in every aspect of financial management.
Finance Intern
As a Finance Intern at Avery Dennison Lanka, I play a vital role in ensuring the financial integrity of the organization. I meticulously handle invoice and payment discrepancies, working collaboratively with Supply Chain and Stores teams to ensure timely payments. Proficient in Oracle, I manage invoices, including intercompany and international payments, while also addressing supplier inquiries and maintaining meticulous financial records. My role extends to executing vendor reconciliations, bank reconciliations, and managing tax payments. My keen eye for detail and Excel expertise enable effective document management and cash flow forecasting, ensuring smooth financial operations.
2020 APR - 2023 JUL
Head of Finance / Co-Founder
A talented financial manager and creative designer with extensive experience in digital marketing agencies. Adept at balancing financial budgets, executing cost-effective marketing campaigns, and designing visually appealing graphics for digital platforms. A critical thinker with a passion for innovation and an eye for detail, able to bring a unique and creative approach to marketing strategies. Strong communication skills, able to collaborate effectively with cross-functional teams to achieve business objectives.
2020 JUL - 2021 SEP
Wealth Planner
Experienced wealth planner with a successful track record in the insurance industry. Possessing excellent communication and interpersonal skills. Skilled in developing and implementing financial plans for clients. Knowledgeable in a range of financial products and services. Ability to analyze clients' financial needs and provide tailored solutions. Expertise in asset allocation, retirement planning, tax planning, and estate planning. Strong understanding of the insurance industry regulations and ethical standards. Demonstrated ability to build and maintain strong client relationships. Committed to providing exceptional customer service and achieving client satisfaction.
03 RESEARCH WORk
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4th Management Undergraduates’ Research Session (MURS)
PROCEEDINGS OF THE 4TH MANAGEMENT UNDERGRADUATES’ RESEARCH SESSION IN COLLABORATION WITH YOUNG SCIENTISTS FORUM (MURS 2022)
The Best Extended Abstract of Banking & Insurance - "Intention Towards Adopting Green Banking Initiatives in Commercial Banks in Sri Lanka: An Analysis of Bankers' Perspectives"
CONTACT
Get in touch with me by sending an email to below e-mail address, following me on below mentioned my social media or filling out the contact form on my blog. I'd love to hear from you!
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Tel: +94 77 461 2485